I have sensitive skin, so I have to be careful about the products I use on my face. I clean my facial skin once a day with CeraVe Hydrating Cleanser, and moisturize with CeraVe Moisturizer. I've been using these products about 5 years, and I can honestly say, my face has never been irritated, or felt dry. This product was not as popular as it is today, as when I first started using it. I never really saw any commercials or anything. CeraVe offer a variety of products. Check them out at http://www.cerave.com/our-products/all-products.
So tell me, do you clean, and moisturize your facial skin daily?